Rangefinder Magazine Foresees Shift to Videography Over Photography

John Rettie, a columnist at Rangefinder magazine, a very well-known magazine among photographers, wrote in the October 2006 issue, about the ever-increasing popularity of videography among young couples getting married.

Here is an excerpt from his column:

...I foresee a shift towards videography and away from still photography in coming years....

Essentially it boils down to customer expectations—what is it they want? Video is growing in popularity. It’s all over the internet, and even newspapers are now shooting video for use on their websites....

Gone are the days of boring, lightly edited documentary-style videos. Instead the leading wedding videographers are producing movie-style stories with dramatic editing and emotional images....

Videography is still more complicated than still photography, partly because sound has to be added to the dimension, and it requires a totally different mindset while shooting. However, as we move forward, young people are more interested in video than stills....

Bottom line—I predict that within 10 years, if not sooner, a majority of brides will hire only a videographer to cover their wedding, or at the very least prioritize spending money on a videographer first, with the still photographer being a secondary consideration.

Like Rettie, most brides don't realize the movie-style stories that Kairos Moment Wedding Films produces. Your wedding video doesn't have to be boring or dull. If you want to remember the feeling of your wedding day, if you want to be taken back to the time when you first kissed as husband and wife, if you want to remember the precious and solemn vows you declared to one another as you came before God, think Kairos Moment Wedding Films.